Privacy Policy

Effective Date: March 21, 2025

Earf, through its platform Earf.TV, previously known as Interactive.Earth, is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you interact with the Website.

References to "we," "us," and "our" refer to Earf, including but not limited to Earf.TV, Interactive.Earth, and all associated subdomains, websites, and services created and operated by Earf. This includes, but is not limited to, Remote Vehicle Estimating (remotevehicleestimating.com.au) and Encra (encra.me). By accessing or using any of these websites or services, you agree to be bound by our Privacy Policy.

By accessing or using Earf (the "Website"), including any domains or subdomains associated with Earf and you confirm that you have read, understood, and agreed to this Privacy Policy. If you do not agree, please discontinue your use of the Website immediately.

Information We Collect

Earf does not store or collect personally identifiable user data. However, we use third-party services such as Google Analytics to understand platform usage and improve our services.

Additionally, Earf detects a user's timezone on page load to determine eligibility for compliance popups related to GDPR (EU), CCPA (California), and LGPD (Brazil). This is used to ensure that users receive the correct data protection disclosures based on their location.

These analytics and compliance tracking mechanisms may collect non-personal data, including:

Aggregated user behavior data (e.g., most viewed streams)
Device type and browser information
General location data inferred from timezone settings (e.g., country-level analytics, not precise GPS data)

Earf does not track, store, or retain individual user sessions, login details, or personally identifiable data. We do not require user accounts, and we do not share personal data with third parties.

How We Use Your Information

The only data collected by Earf is via third-party analytics services. We use this data to:

Monitor platform performance and uptime
Understand aggregated usage trends
Improve the user experience based on anonymous data

Earf does not collect, store, or track personal user information beyond analytics. If this policy ever changes, we will update our users in advance.

How We Protect Your Information

We employ robust SSL encryption and secure databases to ensure the safety and security of your data.

Cookies and Tracking Technologies

Earf uses local storage and session storage to enhance your experience by remembering certain preferences, such as:

Whether you have accepted compliance popups (e.g., GDPR, CCPA, LGPD)
Basic site preferences to improve usability

We do NOT use cookies or local storage for tracking individual users, advertising, or storing personal information. You can manage your local storage and cookies through your browser settings.

Use of Device and Location Data

In cases where we collect, process, or disclose information that can pinpoint or reasonably infer an end user's precise geographic location, sourced from GPS, Wi-Fi, or cell tower data, we prioritize the utmost care and transparency in our practices:

We explicitly notify users, through an interstitial or just-in-time notice, about the intended purposes for utilizing their data (including ad personalization, analytics, and attribution, as applicable), and clarify that the data will be shared with our partners, including Mapbox and Google, in an encrypted state.
We obtain express, opt-in consent from end users before collecting, processing, or disclosing such information. This consent explicitly covers the transmission of data to Mapbox and Google in an encrypted format.
It's important to note that once this information is transmitted to Mapbox and Google in an encrypted manner, our involvement ceases. We do not track, retain, or store this information on our servers or systems.
Our commitment to user privacy extends to ensuring that the transmission of such information to Mapbox and Google occurs solely via secure encrypted channels, maintaining the encrypted state throughout the process and preventing any tracking or retention on our end.
We provide comprehensive disclosure within all pertinent privacy policies, affirming that this information collection, processing, or disclosure does not involve tracking or retention on our end. Users can trust that their location data, once securely transmitted for specific purposes, is not stored or monitored by our systems.

Data Sharing and Disclosure

Earf does not sell, trade, or transfer personally identifiable user information to outside parties.

However, we do work with trusted third-party services such as Google Analytics, YouTube API, and Google AdSense to enhance our platform. These services may process limited user data (such as browsing behavior or video interactions), but only in accordance with their own privacy policies.

Any third-party services we use must comply with strict data security and confidentiality agreements to ensure user information remains protected.

Google Analytics

Earf utilizes Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help analyze how users interact with our website. The information generated by the cookie about your use of Earf.TV or Interactive.Earth (including your IP address) will be transmitted to and stored by Google on servers in the United States.

This information is used to evaluate visitors' use of the website, compile reports on website activity, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf.

By using Earf.TV or Interactive.Earth, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

For more information on how Google Analytics collects and processes data, as well as how you can control the information sent to Google, please review Google's Privacy Policy for Partner Sites.

YouTube API

Earf utilizes the YouTube API to provide video content and related services on our platforms. By using our services, you agree to be bound by the YouTube Terms of Service. The YouTube API collects and processes the following data:

YouTube video IDs and metadata
User interactions with embedded YouTube videos (e.g., play, pause, like, etc.)
Video likes
Live viewers
Thumbnails
IP address and device information when accessing YouTube content

We use this information to:

Provide and enhance video content and services on our platforms
Analyze user interactions with YouTube videos to improve our offerings

We adhere to the YouTube API Services Terms of Service and Google's Privacy Policy. For more information on how YouTube collects and processes data, please visit the Google Privacy Policy.

If you wish to revoke access to your data via the YouTube API, you can do so by visiting the Google security settings page.

Google AdSense

Earf may use Google AdSense to display advertisements on our platforms. Google AdSense may use cookies to personalize the content and ads you see, provide social media features, and analyze our traffic. Google may also share information about your use of our platforms with social media, advertising, and analytics partners.

Discord

Earf operates an official Discord server for community discussions, support, and engagement. By joining and participating in the Earf Discord server, you acknowledge and agree to the following:

Data Collection & Usage

We do not store or collect personal data from Discord outside of what is publicly visible within the server.
Discord itself may collect data related to your usage, in accordance with its own Privacy Policy.
Messages, interactions, or reports related to moderation may be temporarily logged for enforcement purposes.

Third-Party Platform Disclaimer

Discord is a third-party platform, and by using it, you are also subject to its Terms of Service and Community Guidelines.

Earf is not responsible for Discord's data practices, and any concerns regarding privacy should be directed to Discord’s support.

Moderation & Enforcement

We reserve the right to restrict or remove access to the Discord server for violations of Earf’s guidelines or Discord’s policies.
User reports and moderation actions may be reviewed internally to maintain a safe and respectful environment.
If you believe your moderation action was in error, you may contact legal@earf.tv for review.

User Rights

You have specific rights regarding your personal data, even though Earf does not collect or store personal user information beyond basic analytics. If any data collection policies change, users will be informed in advance.

CPRA Compliance (California Privacy Rights Act)

The California Privacy Rights Act (CPRA) expands on the previous CCPA (California Consumer Privacy Act) by granting residents additional rights over their personal data. Although Earf does not sell personal data, we respect the privacy rights of California users.

Right to Opt-Out: California residents have the right to opt out of the sale or sharing of their personal data. However, Earf does not and will not sell personal data to third parties.
Right to Access and Delete: Users may request to access any personal data collected and request its deletion, except in cases where retention is required by law.
Right to Know and Correct: Users have the right to know what personal data is collected, why it is collected, and the right to request corrections to inaccurate data.
Right to Data Portability: If personal data is collected in the future, users will have the right to request their data in a structured, machine-readable format for transfer.
Right to Restrict Processing: Users may limit how their data is used, particularly for targeted advertising or third-party analytics.
Non-Discrimination: Earf will never deny services or privileges to users who exercise their privacy rights.

California residents wishing to exercise these rights may contact us at legal@earf.tv.

GDPR Compliance (General Data Protection Regulation - EU)

The General Data Protection Regulation (GDPR) applies to users within the European Union (EU) and provides strict protections for personal data. Earf ensures compliance with GDPR principles.

Purpose and Legal Basis for Data Processing: Any data collected is processed based on user consent, contractual necessity, or legitimate interest, such as analytics.
Data Subject Rights: EU users have the right to access, correct, delete, or restrict the processing of their personal data.
Right to Erasure ("Right to be Forgotten"): Users can request the deletion of personal data, unless retention is legally required.
Right to Object: Users may object to their data being used for specific purposes, including marketing or analytics.
Data Retention: We only retain data for as long as necessary to fulfill the purposes outlined in this policy, unless required by law.
Data Transfers Outside the EU: If data is transferred outside the EU, Earf ensures that appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place.

EU users can contact legal@earf.tv to exercise their GDPR rights.

LGPD Compliance (Lei Geral de Proteção de Dados - Brazil)

The Lei Geral de Proteção de Dados (LGPD) is Brazil’s data protection law, ensuring that personal data is handled transparently and securely. Earf complies with LGPD regulations.

Purpose and Legal Basis for Data Processing: Any collected data is processed in accordance with user consent, legitimate interest, or contractual necessity.
Data Subject Rights: Brazilian users have the right to access, correct, delete, or anonymize their personal data.
Right to Data Portability: Users can request a copy of their data in a portable format.
Right to Revoke Consent: Users may withdraw their consent to data processing at any time.
Data Transfers: When transferring data outside Brazil, Earf ensures that proper safeguards are in place to protect user data.

Brazilian users can exercise their rights by contacting legal@earf.tv.

International Data Transfers

In any case where we transfer data internationally, we implement appropriate safeguards to protect your data, such as standard contractual clauses approved by regulatory bodies.

Opt-Out Options

You can opt out of data collection or targeted advertising by adjusting your browser settings or preferences. For targeted advertising, you can also opt out through the NAI Opt-Out page.

Policy Modification

This policy may be revised periodically. Users will be notified of any alterations through an updated effective date at the top of this page.

Contact Us

If you have any inquiries regarding this Privacy Policy, kindly reach out to us at legal@earf.tv, or visit our Help and Contact page for further assistance.

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