Bud is a fishing village situated in Hustadvika Municipality within Møre og Romsdal county in western Norway. It rests on the Romsdal peninsula along the Atlanterhavsveien road, positioned west of the village of Hustad, north of Tornes, and east of the Bjørnsund islands. Historically, it served as the administrative centre of the old Bud Municipality, which existed from 1838 until its dissolution in 1964 when it merged into Fræna Municipality.

The settlement's significance grew during the Middle Ages due to a good natural harbor and rich fisheries, making it the largest village between Trondheim and Bergen on the west coast. In 1533, following the death of King Frederick I, Bud hosted the last independent Norwegian Privy Council organized by Archbishop Olav Engelbrektsson. This council attempted to break from the Kalmar Union and claim independence by rejecting the Protestant Reformation, marking a pivotal moment in national history.

The village is defined by its coastal geography and historical architecture, including the prominent Bud Church located within the settlement. The area was heavily fortified by German forces during World War II as part of the Atlantic Wall, anticipating an Allied invasion. These fortifications remain a testament to the strategic importance of the Hustadvika coastal area throughout the twentieth century.

While specific festivals are not detailed, the village's appeal lies in its rich heritage and scenic location along the Atlanterhavsveien road. The historical narrative of the Privy Council and the medieval prominence offer visitors insight into Norway's complex political past. The natural harbor that once supported thriving fisheries continues to define the character of this western Norwegian community.

The village covers an area of 0.75 square kilometres with a population of 802 as of 2024, resulting in a density of 1,069 inhabitants per square kilometre. Access is provided via the Atlanterhavsveien road connecting nearby settlements. The economy has roots in the rich fisheries that originally drove its growth, and it remains a distinct administrative locality within the modern Hustadvika Municipality.