Patong is a beach and town located on the west coast of Phuket Island in Thailand. It serves as the main tourist resort on the island and functions as the central hub for Phuket's nightlife and shopping activities. The area is geographically defined by its extensive coastline, which has expanded significantly to accommodate its status as a major tourism destination.

The beach gained popularity with Western tourists, particularly Europeans, during the late 1980s. On December 26, 2004, Patong Beach was struck by a tsunami caused by the Indian Ocean earthquake, causing significant destruction to the waterfront and inland areas. Although it was one of the worst affected areas in Phuket, the region has largely recovered from the disaster.

The area features Bangla Road, a popular street known for vibrant nightlife, and the Paradise Complex. The beach itself stretches 2,850 meters along Patong's west side. Accommodation ranges from home stays to palaces, with rooming houses providing air-conditioned rooms inland. The town includes nearby Kalim, a series of small beaches just north of the main resort area.

Patong is considered the party capital of Asia, attracting visitors for its famous nightlife and beach. The area offers numerous entertainment complexes, bars, and massage parlors catering to various tastes. While it has a visible sex industry, it also provides venues for wellness seekers and families. Prices are generally higher than in Phuket Town, though budget options exist.

Phuket International Airport is located 35 kilometers north of Patong. Access is available via limousines, meter-taxis, shared minibuses, or airport shuttle buses. The municipal wastewater treatment plant has a capacity of 28,000 cubic meters per day, with an upgrade planned to increase this by 9,000 cubic meters daily. The area faces challenges with water pollution standards.