Kitzbühel is a medieval town located in the Kitzbühel Alps along the river Kitzbüheler Ache in Tyrol, Austria. Situated approximately 100 km east of the state capital Innsbruck and between Zell am See and Innsbruck, it lies within the Leukental valley. The settlement serves as the administrative centre of the Kitzbühel District, functioning as a key hub in Northeast Tyrol.

The area was first settled by Illyrians mining copper between 1100 and 800 BC, followed by Romans establishing the province of Noricum around 15 BC. Bavarii cleared forests around 800 AD, and the name Chizbuhel appeared in documents in the 12th century. Duke Ludwig II granted town rights on 6 June 1271, fortifying the settlement with defensive walls before it permanently joined Tyrol in 1504.

The historic centre is largely car-free and subdivided into municipalities such as Am Horn, Aschbachbichl, and Schattberg. Notable landmarks include St. Catherine's Church, a High Gothic structure built between 1360 and 1365 with a coppersmith altar, and the Protestant Christ's Church from 1962. The town also features the Reisch Dance Cafe and Berghaus Holzmeister on the Hahnenkamm mountain.

Kitzbühel is renowned as one of the world's most exclusive ski resorts, frequented by international high society and the German elite due to its proximity to Munich. It hosts the annual Hahnenkamm Races, considered the world's hardest ski race, which attract global attention. The town offers luxury shops, fine dining, and museums like Museum Kitzbühel, which displays the history of the town and works by Alfons Walde.

The population was 8,239 as of 2021. The economy is driven by tourism, real estate, and historical mining, with real estate prices ranking among the world's most expensive. Access is facilitated by the Salzburg-Tyrol Railway, completed in 1875, which boosted trade and industry. The town remains a member of the Climate Alliance of Tyrol since 2000.